Brazilian Wins Chief Post at the World Trade Organization

The World Trade Organization has voted in a new director-general, Roberto Azevedo, Brazil’s ambassador to the trade group, pushing aside Mexico’s hopes of winning the seat for Herminio Blanco, a former trade minister. Azevedo replaces Pascal Lamy of France and will take office Sept. 1 for a four-year term.

The vote, held by consensus behind closed doors with the trade group’s 159 members, suggests that Brazil’s growing political power worldwide continues to reap benefits. It is also the first time a Latin American will operate the trade group, which is based in Geneva and was founded in 1995 to manage the flow of trade as well as trade rule enforcement and negotiations, among other functions.

Roberto Azevedo of Brazil
Roberto Azevedo, Brazil's ambassador to the World Trade Organization, was voted in as the group's new director-general, for a four-year term. He replaces Pascal Lamy of France.

Reuters reported that people involved in the vote said that 62-year-old Blanco, the Mexican, was close to winning by narrowly garnering the European Union’s support, although Europe seemed ready to accept either Blanco or Azevedo, who is 55 years old. Ultimately, Blanco lost. The election of Azevedo was not welcomed everywhere.

“It is an unfortunate choice in my judgment,” said Robert Pastor, a professor of international relations at American University in Washington, D.C., and a longtime expert on Latin America. “Herminio Blanco is a very skilled trade negotiator who has been engaged in negotiating as many as 44 trade agreements between Mexico and the rest of the world.” Blanco was involved in such major negotiations as the North American Free Trade Association (Nafta), the largest such agreement ever, and others with the United States, Canada and Europe.

“Mexico is much more of a leader in trade issues than Brazil,” Pastor added. The decision to choose Azevedo, he said, was “related more to something else than trade issues” and reflects the “increasing weight of Brazil.”

Brazil is the second-largest economy in the Americas, after the US, and larger in population, 197 million, than Mexico, with 112 million people. Yet the Mexican economy has grown at twice the speed of the American economy in the last three years and much faster than Brazil in that period. The world’s attention, however, has been fixated on Brazil’s economic surge because it traveled a long upward climb after deep stagnation. It has also slowed down as Mexico has sped up, Pastor said.

The differences between the two countries are also found in their exports: most of Mexico’s are manufactured goods, while Brazil’s are commodities, making Mexico a “better model for the developing world in free trade agreements,” Pastor said.

Brazil is doing well by investing in long-term projects, like infrastructure, and it has a strong agriculture base. It has opened up to foreign competition and new offshore oil discoveries have strong potential, though tapping them will be a technological feat. The country helped to build an ethanol industry from scratch and has a vital aerospace industry as well.

Still, Mexico “offers a better strategy for the developing world, but not everybody will agree that,” Pastor said.

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Dulcie Leimbach

Dulcie Leimbach

Dulcie Leimbach is the founder of PassBlue. For PassBlue and other publications, she has reported from New York and overseas from West Africa (Burkina Faso, Mali and Senegal) as well as from Europe (Scotland, Sicily, Vienna, Budapest, Kyiv, Armenia and The Hague). She has provided commentary on the UN for BBC World Radio and Background Briefing with Ian Masters/KPFK Radio in Los Angeles.

Previously, she was an editor for the Coalition for the UN Convention Against Corruption; from 2008 to 2011, she was the publications director of the United Nations Association of the USA. She has also worked as an editorial consultant to various UN agencies. Before UNA, Leimbach was an editor at The New York Times for more than 20 years, editing and writing for most sections of the paper, including the Magazine, Book Review and Op-Ed. She began her reporting career in small-town papers in San Diego, Calif., and Colorado, graduating to the Rocky Mountain News in Denver before she worked in New York at Esquire magazine and Adweek. In between, she was a Wall Street foreign-exchange dealer. Leimbach has been a fellow at Yaddo, the artists' colony in Saratoga Springs, N.Y.; taught news reporting at Hofstra University; and was a guest lecturer at the Columbia University Graduate School of Journalism. She graduated from the University of Colorado and has an M.F.A. in writing from Warren Wilson College in North Carolina.

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