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Advertise With Us

Advertising with PassBlue can help expand your business by exposing you to a highly educated and informed audience that is deeply engaged in foreign affairs, academia and the international arena through educational bodies, institutional organizations like the UN and nonprofit entities.

The bulk of our readers falls into the 18-34 age group but also predominates in the 60+ age group; readers span five continents and dozens of cities, primarily concentrated in such English-speaking urban areas as New York, Washington, Los Angeles, Chicago, London, New Delhi, Nairobi, Johannesburg and Melbourne. Beyond that, a significant reader base is located in Paris, Berlin, Rio de Janeiro and Philippines.

Our subscribers are close readers of PassBlue, a niche publication covering women’s rights, peacekeeping, human rights and the US-UN relationship, expressed through a high open rate of our emails. Our founding editors, Dulcie Leimbach and Barbara Crossette, are former New York Times journalists, and as a form of nonprofit journalism, we receive financing from the Carnegie Corporation of New  York and individual subscribers.

We offer affordable rates to nonprofit entities, publishers and academic institutions for placement on all emails that are sent to our thousands of subscribers, as well as two above-the-fold spots on the home page and three spots on all article pages. We also promote the ads on PassBlue’s social-media links, providing maximum exposure for your product

To inquire, send an email to, attn: Dulcie Leimbach, editor of PassBlue.

Some of our advertisers:

Council on Foreign Relations, New School, Fordham University, Seton Hall University, Buckingham University, New York University, Center for United Nations Constitutional Research, Polity Books, Lynne Rienner Publications

Ad Sizes for Passblue

Please create both Retina size and Standard size for each banner type (eight banners altogether.)

When sending the eight images by email, please attach the files. Do not insert them into the body of the email.

Banner Type Resolution Width Height
Square Standard 300 px 250 px
Square Retina (2x) 600 px 500 px
Mobile Standard 320 px 100 px
Mobile Retina (2x) 640 px 200 px
Leaderboard Standard 728 px 90 px
Leaderboard Retina (2x) 1456 px 180 px
In-Article Standard 438 px 136 px
In-Article Retina (2x) 876 px 272 px

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